COSMO DeNICOLA

An entrepreneur, a competitor, a mentor, and a family man, Cosmo DeNicola is truly a man of many hats. Born and raised in Philadelphia, Cosmo says he always knew that he was different.

“By fifth grade I thought that I was different, but by sixth grade I knew that I was different,” he explains. “I recognized that things are happening all around us, and those things have the potential to affect our lives.”

“I saw the world with clarity,” he says. “I’ve always had more of an awareness.”

That sense of awareness has allowed him to become the self-made businessman that he is today. Currently, Cosmo owns and operates Cosmo DeNicola Companies, an ever-growing portfolio of businesses ranging from sports, entertainment, healthcare, publishing, and technology.

“I know how to grow businesses. I’ve proven it. It's my passion. But at my core, I enjoy the competition and the process. I enjoy the journey just as much as the destination.”

THE ENTREPRENEUR

As a 35-year technology industry veteran, Cosmo has founded and led several national companies (both private and public) to market-leading positions. His business success can be attributed to his accelerator mentality and competitive nature.

"I know how to grow businesses. I've proven it. This is my passion," Cosmo says. "But at my core, I enjoy the competition and the process. I enjoy the journey just as much as the destination."

For Cosmo, that journey began in 1981 when he founded Amtech Software, provider of software and hardware solutions for the corrugated manufacturing industry. Amtech has led the market for the past 35 years, and is the backbone of more than 1,000 manufacturing plants throughout North America. Amtech's success allowed Cosmo and his wife Janet to launch technology support company, Futura Services Inc., in 1992. 

In the early 2000's, Cosmo entered the acquisition sector, acquiring Amtech competitor's Zytek and Hyperware. In addition, Cosmo co-founded enterprise mobility provider of wireless/ RFID technology, InfoLogix Inc,. The company went public in 2006, and sold to Stanley Black & Decker in 2011. That same year, Cosmo co-found international SAP services company, LogiStar Solutions, and sold it to Ernst & Young in the spring of 2014. In 2014, Cosmo co-founded Pursuit Healthcare Advisors. 

"I'm always thinking of the bigger picture," he says. "I'm always thinking on a grander scale of how to tie businesses together. How to connect the dots."

Because of this "bigger picture" mentality, Cosmo's most recent endeavors have been in the healthcare space. In early 2012, Cosmo helped to transform Futura Services into Futura Mobility, an enterprise mobility company that would grow to support over 300,000 users and mobile devices through the enterprise and healthcare space. Today, Futura is present in 1 of every 3 US hospitals. In addition, Cosmo has launched companies that develop mobile applications for chronic disease management and deliver strategic consulting services. His companies have been recognized as Innovator of the Year within the healthcare and manufacturing industries.

When asked about his ultimate business goals, Cosmo hopes to capitalize on market opportunities within the sports and entertainment industry, though he admits he will "probably never be satisfied."

"I'm always thinking more," he says. " I'm always thinking bigger. That's what keeps you going. That's what keeps you alive."

THE COMPETITOR

Cosmo’s entrepreneurial success can be credited to his competitive nature.

"I am a competitor at heart," he says. "I want to win, have fun, and help people."

"Economic success is kind of fun, but I love winning." "To win in business is to have a good market, a great product, and loyal customers. I'm competing -- and that's what fulfills me."

Through his fearless pursuit to win, Cosmo has become involved in an array of industries. One of his biggest passions; however, is within the world of sports and entertainment. That passion became a reality in 2007 when Cosmo entered the Arena Football Industry.  Through his ownership, Cosmo built relationships within the professional football community, and was invited to join the ownership group of the AFL’s Philadelphia Soul in 2010. Currently, Cosmo serves as co-owner along with Ron Jaworski (Philadelphia Eagles and ESPN), Dick Vermeil (Coach of the 2000 Rams Super Bowl Team), and other influential entrepreneurs and NFL Players. During Cosmo's seven-year tenure as owner, the organization has captured four conference championships (2012, 2013, 2016, 2017), and brought a World Championship to Philadelphia, winning the Arena Bowl in 2016 and 2017.  Cosmo has made a personal commitment to business growth for the franchise, which, through his involvement, boasts the top sponsorship sales in the league.

Cosmo entered the world of entertainment in 2011, launching MKS&D, a Hollywood talent management firm that had managed actors in film, television and theatre for 30 years.  The firm manages hundreds of actors, including Tony Award and Grammy Artists.  The firm aggressively develops new talent on both the east and west coasts. 

In the fall of 2014, Cosmo announced a new partnership with iconic sports agent, Leigh Steinberg and his sports agency, Steinberg Sports and Entertainment (SS&E). Cosmo will drive the agency's client marketing services, and help LS&E merge the world of sports, media, entertainment, branding and cause-related marketing, which has been a primary objective of Steinberg's since the company’s inception.

Cosmo is also an investor in the China Arena Football League (launched 2016)  providing a global platform for international commerce and marketing.

In 2016, by connecting the dots of all of these partnerships, Cosmo launched his Sports & Entertainment Marketing firm.  The firm brings together a formula of professional sports and Hollywood talent to aid companies, and brands, in their marketing efforts through advertising, sponsorships, endorsements, appearances, speaking engagements and red carpet events. 

THE MENTOR

"Above all else, I feel like I have a wealth of experience and knowledge, and I want to share that with people in my life," says Cosmo. "That's how I can contribute."

In lieu of this belief, Cosmo has made it a priority to dedicate his time in not only giving back to his community, but also within the relationships that he has in his life.

As a father, grandfather, employer, and being heavily invested in sports and entertainment - Cosmo is surrounded by young individuals all of the time. 

"In all honesty, some of the most unique relationships in my life, and the ones that I cherish most, are the ones that I have with young, creative people," he says. "I hope that by sharing my experiences, I can be a positive influence in their life, and guide them on a successful path."

Cosmo continues, "Time is the most precious and difficult thing to give. Lending your name or writing a check is one thing, but at the end of the day, all people really want is your time and attention."

In addition to mentoring, Cosmo makes it a priority to give back to both his local (active board member at his church) and global community. Cosmo serves on the board of the Humpty Dumpty Institute (HDI), a prestigious, non-profit organization comprised of innovative, successful entrepreneurs who work in tandem with the United Nations to implement large-scale humanitarian projects for under-developed countries. Currently, Cosmo is an active participant in HDI’s Cultural Exchange Program where he leverages his relationships within sports and entertainment to help raise global awareness on HDI’s initiatives.

In fall of 2014, Cosmo and his new partner, Leigh Steinberg, worked in tandem to develop the Steinberg DeNicola Humanitarian Award, an award designed to commemorate members of the NFL community for their humanitarian efforts. The Humanitarian Award is presented annually at the Leigh Steinberg party, at the Super Bowl.