As a part of the NFL's annual My Cause My Cleats initiative, during Weeks 13 and 14 of the regular season, members of the Equity family wore custom cleats in support of charitable causes they are passionate about. Equity Sports clients' custom cleats were: Tre Avery; The Defiant Foundation, Stetson Bennett; American Cancer Society, Nick Cross; Kicking the Stigma, Talanoa Hufanga; Real Deal Rockstar, Theo Jackson; Nami (National Alliance on Mental Illness), Jerry Jeudy; Trisomy 18, Cornelius Lucas; CL3 Foundation (Youth Life Skills & Leadership Guidance), Patrick Mahomes; 15 & Fare (Food Allergy Research and education), Sean Rhyan; American Breast Cancer Foundation, Khalil Shakir; Nickle city Canine Rescue, Cody Thompson; The JED Foundation ( Mental Health Support) and Dorian Thompson-Robinson; NEGU ( Encouraging Kids Fighting Cancer)