Kansas City Chiefs quarterback Patrick Mahomes, the reigning Super Bowl MVP, leapfrogged six-time Super Bowl champion quarterback Tom Brady for No. 1 overall merchandise sales, according to the NFL Players Association's list of top 50 selling players, released Monday.
The list, which covers sales reports for all officially licensed NFL player-identified merchandise, ranks players based on sales from March 2019 through February 2020.
Sales include online and retail purchases that are recorded by the NFLPA, and are made up of trading cards, bobbleheads, collectible figures, men’s, women’s and youth game jerseys, T-shirts and hoodies, wall decals, pennants, matted and framed photos, among other items. Total sales exceeded $1.9 billion during 2019.
Mahomes, the 2018 NFL MVP, has been rising in popularity, as the 24-year-old guided the Chiefs to a Super Bowl LIV victory. Brady, who signed with the Tampa Bay Buccaneers after 20 seasons with the New England Patriots, slipped to No. 2 on the list. Lamar Jackson, the reigning NFL MVP, shot up to No. 3 on the list after checking in at No. 41 last year. Dallas Cowboys running back Ezekiel Elliott was the top-selling non-quarterback on the list at No. 4.
The NFLPA's full top 50:
- Patrick Mahomes, Chiefs
- Tom Brady, (then) Patriots
- Lamar Jackson, Ravens
- Ezekiel Elliott, Cowboys
- Baker Mayfield, Browns
- Aaron Rodgers, Packers
- Odell Beckham Jr., Browns
- Khalil Mack, Bears
- Jimmy Garoppolo, 49ers
- George Kittle, 49ers
- Saquon Barkley, Giants
- Dak Prescott, Cowboys
- Drew Brees, Saints
- JuJu Smith-Schuster, Steelers
- Russell Wilson, Seahawks
- Nick Bosa, 49ers
- Carson Wentz, Eagles
- Alvin Kamara, Saints
- Julian Edelman, Patriots
- Josh Allen, Bills
- Mitchell Trubisky, Bears
- Adam Thielen, Vikings
- Christian McCaffrey, Panthers
- Leighton Vander Esch, Cowboys
- Sam Darnold, Jets
- Travis Kelce, Chiefs
- Deshaun Watson, Texans
- Daniel Jones, Giants
- Todd Gurley, (then) Rams
- Amari Cooper, Cowboys
- Zach Ertz, Eagles
- J. Watt, Texans
- Josh Jacobs, Raiders
- Von Miller, Broncos
- J. Watt, Steelers
- Jason Witten, (then) Cowboys
- Kyler Muray, Cardinals
- Michael Thomas, Saints
- Stefon Diggs, (then) Vikings
- Le’Veon Bell, Jets
- Jamal Adams, Jets
- Julio Jones, Falcons
- Garnder Minshew, Jaguars
- Nick Foles, (then) Jaguars
- Davante Adams, Packers
- Minkah Fitzpatrick, Steelers
- James Conner, Steelers
- Rob Gronkowski, Patriots (retired)
- Derek Carr, Raiders
- Aaron Donald, Rams
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