--- title: Cosmo DeNicola Companies News | Pet Caves description: Pet Caves | --- [![Cosmo DeNicola Companies](https://www.cosmodenicola.com/hubfs/FuturaMobility_Jan2017/images/CD-Logo.png)](https://www.cosmodenicola.com/) # Cosmo DeNicola Companies News Thursday, September 8, 2022 [![](https://www.cosmodenicola.com/hubfs/PetCaves.webp) ](https://www.cosmodenicola.com/news/crackle-plus-unleashes-streaming-series-pet-caves-for-petsmart) ## Crackle Plus Unleashes Streaming Series ‘Pet Caves’ For PetSmart Makeover show launches on Chicken Soup for the Soul AVOD service September 1 Cats. dogs, bunnies and more are coming to [Chicken Soup for the Soul Entertainment’s](https://www.nexttv.com/tag/chicken-soup-for-the-soul-entertainment) ad-supported VOD service in *Pet Caves*, a new series created with sponsor PetSmart. *Pet Caves *is hosted by pet behaviorist Kayla Oliver and celebrity design architect Nina Ferrer, who help animal lovers makeover rooms in their homes to accommodate their mostly furry family members. In each episode, Oliver–who once worked at PetSmart no less–and Ferrer go to a PetSmart store for items and accessories they need to provide critter comforts. The show will debut exclusively on the [Chicken Soup for the Soul free streaming service](https://www.nexttv.com/news/chicken-soup-for-the-soul-launches-video-on-demand-app-on-vizio-sets), which is available on Vizio and Samsung smart TVs, starting September 1. Pet Caves will also be available for free on Sept. 15 via the company’s Crackle service. [Redbox, recently acquired by Chicken Soup for Soul Entertainment](https://www.nexttv.com/news/chicken-soup-for-the-soul-agrees-to-acquire-redbox), will also stream the show later this fall. Darren Olive, executive VP of national sales and strategy for Crackle Plus, the Chicken Soup for the Soul division responsible for its streaming business, told *Broadcasting+Cable *that the idea for the show grew out of an annual meeting with PetSmart, already an ad client. Chicken Soup for the Soul’s family-friendly programming over-indexes with pet owners and PetSmart was looking to reach audiences that no longer watch traditional television. Crackle Plus hatched its Chicken Soup for the Soul AVOD network earlier this year, and “it really fit well into their initiative to target families in an environment that’s brand safe and trusted,” Olive said. With streaming, Crackle is able to use pet ownership as a behavioral target to zero in on the consumers PetSmart is looking to reach. In its discussions with Crackle Plus, PetSmart also said it was interested in integrating its brand direction into original programming, Olive said. “We had been in development of the show *Pet Caves* kind of serendipitously as part of a push to do more branded content on our AVOD and fast channels,” Olive said. The show was a doggone good fit with the PetSmart tagline “Anything for Pets.” “We said 'hey, we’ve got this show. It aligns really well with your tagline and what you’re looking to do.' It was an aha moment for us,” he said. On top of that, Chicken Soup for the Soul has its own brand of pet food, which is sold at PetSmart. The Chicken Soup for the Soul brand pet food is being integrated into the series as well, Olive said. “At PetSmart, we’re always seeking innovative ways to connect with pet parents and share our unrivaled expertise and love for pets,” says PetSmart senior vice president and chief marketing officer Will Smith. “Home is truly where our pets are, and what better way to show we’ll do anything for pets than by shining a light on the stories of people who revitalize their homes just for their furry, feathered, or scaly family friends? That’s exactly what *Pet Caves* does.” In addition to being integrated into the show, PetSmart will be presenting the show with limited commercial interruptions. It will also get other show-adjacent opportunities, including custom billboards and pause ads (paws ads?) that show a static message from PetSmart when viewers pause the show. Petsmart will also be featured in custom tune in ads and its commercials will run on Popcornflix and Red Box in addition to the Chicken Soup for the Soul and Crackle Channels. Crackle Plus is also providing PetSmart with 20 short-form clips from the show it will distribute over its own social channels and internally to its employees. Crackle Plus and PetSmart mutually agreed to have the show produced by TeamSheed Productions, a black-owned production company Crackle Plus had worked with before. TeamSheed helped Crackle Plus and PetSmart showcase a diverse set of families as well as a broad range of pets, including a bearded iguana. “We saw *Pet Caves* as a great opportunity to work with two beloved brands, Chicken Soup for the Soul Studios and PetSmart,” said Rasheed J. Daniel, principal and executive producer for Teamsheed. “As a black-owned business, we were also attracted to the diversity not only reflected in the show but also the values reflected in both of these esteemed organizations.” It was also a stroke of luck that co-host Kayla Oliver had once worked at a PetSmart. “She had a great understanding of the brand and the company, so it was just this perfect marriage and perfect partnership,” Olive said. “We're hoping to springboard into a whole, a whole series of new shows and movies.” Olive declined to say how much PetSmart is spending on *Pet Caves*, but said the retailer is now the company’s largest media partner in the pet category. *Pet Caves i*s executive produced by Rasheed J. Daniel of TeamSheed Productions and Michael Winter for Chicken Soup for the Soul Entertainment. Corey Noll and Lexi Brown serve as co-executive producers, and the series is distributed globally by Screen Media.   - [Tweet](https://twitter.com/share) Thursday, September 8, 2022 [![](https://www.cosmodenicola.com/hubfs/petsmart-logo.png) ](https://www.cosmodenicola.com/news/crackle-plus-and-petsmart-to-launch-new-original-makeover-series-pet-caves) ## Crackle Plus and PetSmart to Launch New Original Makeover Series Pet Caves Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) today announced it has partnered with PetSmart to create a 10-episode series celebrating pet parents who will do anything for their furry friends. Pet Caves will premiere exclusively on Chicken Soup for the Soul - a free AVOD streaming TV service available on VIZIO and Samsung-connected TVs beginning September 1. The series will also be available on demand for free on September 15 via Crackle on CTVs, mobile and tablet devices as well as at Crackle.com.  Featuring pet owners transforming a space in their home to make their pets as happy as their pets make them, Pet Caves is hosted by Atlanta-based pet behaviorist Kayla Oliver and celebrity design architect Nina Ferrer (HGTV’s Design Star and Clean House New York). In each episode, Kayla and Nina visit a PetSmart store to outfit the dazzling domicile with all the latest and greatest pet necessities and accessories. Dogs, cats, bunnies, and even a bearded dragon all get the white glove treatment to turn their living space into their own private pet paradise.  In addition to PetSmart products and services highlighted in each episode, the series will also feature strategic media buys and other tailored content from PetSmart across Crackle Plus’ network of streaming services.      “We saw Pet Caves as a great opportunity to work with two beloved brands, Chicken Soup for the Soul Studios and PetSmart,” said Rasheed J. Daniel, principal, and executive producer for Teamsheed. “As a black-owned business, we were also attracted to the diversity not only reflected in the show but also the values reflected in both of these esteemed organizations.”  “Our partnership with PetSmart perfectly reflects our commitment to provide like-minded brand partners with the opportunity to act as creative collaborators on our quality programming and to pursue unique integrations,” said Darren Olive, executive vice president of National Sales and Strategy for Crackle Plus. “We continue to double down on bringing a fresh viewing experience to our audience who are not only savvy consumers but are also interested in the ways in which content can go beyond the screen.”   “At PetSmart, we’re always seeking innovative ways to connect with pet parents and share our unrivaled expertise and love for pets,” says PetSmart senior vice president and chief marketing officer Will Smith. “Home is truly where our pets are, and what better way to show we’ll do anything for pets than by shining a light on the stories of people who revitalize their homes just for their furry, feathered, or scaly family friends? That’s exactly what Pet Caves does.” The series is executive produced by Rasheed J. Daniel of TeamSheed Productions and Michael Winter for Chicken Soup for the Soul Entertainment. Corey Noll and Lexi Brown serve as co-executive producers, and the series is distributed globally by Screen Media.   Crackle Plus’ recent releases include the plus-size mountain climber documentary Kili Big, season 2 of the hit college thriller series In the Vault, the exclusive scripted series Les Norton, starring Rebel Wilson, the sci-fi series Salvage Marines starring Casper Van Dien, Inside the Black Box, hosted by Joe Morton, and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. Crackle Plus also recently announced season three of the award-winning series Going From Broke.   The Crackle Plus and Redbox streaming services are currently distributed through over 140 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS, and Android mobile devices and on desktops at [Crackle.com](https://www.crackle.com/) and Redbox.com, with plans to expand to over 160 touchpoints.   **ABOUT PETSMART** PetSmart LLC is the leading pet retailer offering products, services and solutions for the lifetime needs of pets. At PetSmart, we love pets and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so together they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities.   PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel® dog and cat boarding facilities. We provide a broad range of competitively priced pet food and products as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption.   PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with nearly 4,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated over 10 million adoptions, more than any other brick-and-mortar organization. ** ** **ABOUT TEAMSHEED** TeamSheed Productions is a full-service production company dedicated to premium reality, commercial, film, and documentary content. Launched in 2020, Teamsheed’s vision is to continually redefine storytelling by offering a solution to proper representation bundled with a history of battle-tested production strategies and hit-making execution. TeamSheed is a private Black-owned company with production and development partners across the US.   - [Tweet](https://twitter.com/share) ### Contact Us Bryn Mawr, PA 19010 Email: [info@cosmodenicola.com](mailto:nscarantino@cosmodenicola.com) - [Privacy Statement](https://www.cosmodenicola.com/privacy) - [Terms Of Use](https://www.cosmodenicola.com/terms) - [Register](https://www.cosmodenicola.com/register.aspx?returnurl=http%3a%2f%2fwww.cosmodenicola.com%2fHome.aspx) - [Login](https://www.cosmodenicola.com/Login/tabid/133/Default.aspx?returnurl=%2f) Copyright 2018 by Cosmo DeNicola Companies