COS COBB, CONN - Chicken Soup for the Soul Pet Food, a leading provider of super premium pet food to the independent pet specialty channel, today announced that it had added two more experienced executives to its management ranks.

Chris Mitchell, CEO of Chicken Soup for the Soul Pet Food, announced the appointment of Daniel Morris to the new position of Vice President of Operations and Jade Dominique to the new position of Vice President of Sales. They join Mitchell and Luc Mongeau, the non-executive Vice Chairman of the company, in the management of Chicken Soup for the Soul's growing pet food business.

Morris brings over 25 years of experience in pet food operation and sales to the company, including a focus on quality control and product development. He spent over 12 years with Nutro, Greenies and Mars in similar positions. Dominique brings substantial sales leadership and expertise to the company, including almost 10 years with Nutro in ever-escalating sales roles building out Nutro's sales capability, customer marketing and sales strategy.

Mitchell said, "Daniel and Jade will help spearhead our company's significant expansion plans in the independent pet specialty channel. Daniel will initially focus on ensuring that we achieve category- leading servicing levels for our customers and that our quality control systems are world class. He will also oversee our supplier relationships in connection with our new product development initiatives."

"Jade will help us develop a comprehensive national sales strategy and lead the continued growth of our sales force," Mitchell continued. "He will be recruiting other top-notch sales executives to join our team in the near future. Together, Daniel and Jade represent a dramatic increase in the commitment by our company to the growth of our pet food business."