Cosmo DeNicola Companies News


Monday, January 19, 2015

Good NFL News! Humanitarian Awards

Forbes.com, Leigh Steinberg

LAS VEGAS- Amidst all the focus on misdeeds and misconduct of NFL players this year, it is important to emphasize that these behaviors are aberrational and not the norm. The definition of news is not dog bites man, it is man bites dog. Reading the daily recitation of drunk driving and bar fights involving players, coaches and executives can create the impression of sports gone haywire–yet these incidents represent a minuscule percentage of the enormous pool involved with the League.

This is why my associate, Chris Cabott, and I thought it was important to create an award that recognized the community and charitable service that characterizes the typical lives of people involved with professional football. Along with my partner, Cosmo DeNicola, we will be presenting the Steinberg-DeNicola Awards for Humanitarian Service at my 28th Annual Super Bowl Party in Phoenix at the Science Museum on Saturday afternoon January 31st. Proceeds from a silent auction will go to benefit the awardees cause and local beneficiaries will attend.

The Owner’s Award will go to Woody Johnson, owner of the New York Jets. Johnson has dedicated time and resources to try and improve the system of public health in this country and is a role model for community service. The Team Executive Award will go to Dennis Hickey, General Manager of the Miami Dolphins. Hickey has been a stalwart support of the Special Olympics Program. The combination of pro football and these valiant young athletes is a natural.

The Coaches Award is being given to Jeff Fisher, Coach of the St. Louis Rams. Fisher has given vigorous support to the Wounded Warriors Project. Honoring and providing resources to the courageous soldiers defending our freedom is the least we can do as a society.

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Topics: Insider