Steinberg Sports & Entertainment (SSE) announced a larger expansion into action sports representation through the creation of SSE Action. Veteran action sports agent Patrick Murphy will lead the division and serve as Senior Vice President of Action Operations. SSE Action boasts an elite client roster, including Olympic snowboarders Emily Arthur, Lucas Foster, and Courtney Rummel; U.S. Team snowboarders Sonny Alba and Ty Schnorrbusch; and U.S. skier Kate Gray.

 “We are excited to launch SSE Action to better serve the action sports and action content communities,” said SSE CEO Chris Cabott. “The mix of Patrick’s representation experience and SSE’s existing resources provides unparalleled opportunities for action talent to grow their careers.”

Murphy joined SSE in May when the agency acquired Equity Baseball. SSE CEO Chris Cabott told SBJ. “When we formed Equity Baseball earlier this year, of which Patrick Murphy is the COO, we learned that he also had an action sports clientele, including a number of Olympians. With SSE representing Nigel and Patrick having a long history in action sports, it made sense to form SSE Action.” Murphy’s son is a snowboarder, and he began meeting snowboarders while attending his son’s events, Murphy told SBJ. “During those years we traveled to numerous competitions throughout the country where I then met and developed relationships with many riders and industry insiders,” Murphy said. “I then signed my first snowboard clients after realizing that many of the riders that my son trained with while a member of the Mammoth Elite Team did not have professional representation, but instead were trying to market and represent themselves. The action sports practice grew from there.” SSE Action’s first clients include Olympic snowboarders Emily Arthur, Lucas Foster and Courtney Rummel; U.S. Team snowboarders Sonny Alba and Ty Schnorrbusch; and U.S. skier Kate Gray.