Futura Mobility was engaged by a global luxury automotive brand, to implement the Digital Dealership of the Future for its national automotive dealership network, by taking the online brand experience to new levels. With hundreds of independently owned franchises, the dealership IT landscape consisted of a diverse mix of vendors and IT solutions.  Given this environment, the approach for implementing the new national standard for the customer experience would call for the ability to work effectively with IT staff, with various infrastructure solutions which supported the program goals, under an ambitious timeline.

Elevating the brand experience, coast to coast

Futura Mobility elevated the world class experience, laying the foundation with a rigorous national standard and national rollout. Resulting in:

·       A robust WIFI, wired network and Internet infrastructure

·       Turnkey network installation services to meet the most challenging technical requirements

·       A national program rollout approach driven by rigorous quality assurance, logistics, and real-time KPI dashboard reporting.

Creating cutting edge, location-based apps to meet dealership sales and brand experience goals

Today’s high-end automotive brands require apps which go well beyond inventory lists and pricing, and the hope of a prospect call to action.  Instead, they demand innovative apps designed to help them capitalize on the digital interactions which take place on their premises, which drive sales growth and redefine the customer experience.

When one of the leading dealership groups requested an opt-in mobile app, Futura responded with speed and innovation leveraging location-based services which empowered dealer sales and service centers with real-time interaction and a peerless customer experience. In 30 days, Futura developed a high quality, branded app which leveraged Beacon technologies to provide deep insights into vehicle buying behaviors in the showroom. In just days after deployment, the dealership leveraged a rich pool of information, conducted A/B testing of sales approaches and promotional elements, and made key adjustments. Resulting in:

·       Increased customer loyalty

·       Increase in Leads and Opportunities

·       Boost to Same-Day Sales

·       Decrease in the Sales Cycle

·       Greater understanding of Customer Behavior

·       Provided white-glove customer interaction through real-time customer identification within the dealership

“The automotive Industry is very competitive and requires close customer engagement to drive revenue and profits. We are proud of the results in driving customer service improvements”, stated Chairman Cosmo DeNicola.